Their job isn't to sell you a product, its to make a product for you to buy.
How easy would it have been (and maybe in the long run more economically viable judging from the current situation) to release the game they had at that moment, in an easy to impulse-purchase format, and then, since months of polish could still be applied that would yield no additional profits, stopped immediately, cashed their check and left multiplayer server chugging along in the hopes of opportunizing on more accidental customers that didn't realize they were buying a far from perfect product. Cha ching, business as usual. I understand games ship with bugs and I salute them for hanging on as long as they did, but at this point, I just want the opportunity to pay them for what I consider to be an already quality product.
Apparently though, the product you want to buy has more to do with a gigantic fan base than quality. At this juncture you're telling me that even when they release their wonderful and entertaining game you're not interested in telling people it is a wonderful and entertaining game; because they failed to throw a sufficiently snazzy (and all expenses covered) virtual tailgate party that rolled on through their entire development phase from the point at which they recieved popular notice, (or conversely since they didn't work 72hour days to compress their development cycle down to a frenzied blur of production from that same point of popular notice) that you don't want it!
If a game is best played within a community, YOU build a community, not the game! This idea that a computer program should ship with a small army of people that can't wait to play this game with you is silly. Make your own relationships, and find your own friends to enjoy games with, don't expect it as part of a consumer release program.
But no it all makes sense now... I see why the board games market is failing, I bought a copy of risk the other day and 4 other attractive and intelligent players didn't show up at my house to play it with me! I'd never recommend it or any other board game that doesn't give me at least a 3 page mailing list of players in my zipcode.
EDIT: Hot players in my zipcode, and single too. Else they're not doing their jobs as game designers right.