here's my experience wth WOTC and the swag
my first con ever was at Origins, probably 5 years ago. Saw a guy and his wife each with Axis and Allies games, the big $50 games. Asked where they got it, and they said the Dragons Hoard. I went over, started demo'ing games,and really fell in love with Showdown major league baseball, the ccg. That year, they would let you roll a d20, and if you didn't have enough points, they'd let you do something silly. like, if you were good at trivia, they'd ask a trivia question, or let you do a cartwheel, handstand, juggle..just something entertaining, to let you get some the nice board game or book, etc. i got my showdown starter set, then went home, got three of my friends to buy starter sets, and tons of cards, and we played. so, one demo, one free game=two more bought sets, and several hundred in card sells. and they were VERY generous with stuff. best experience i had with wotc.
they pulled out of origins, so i ddint' get to go til last year, and i demo'd marvel heroscape. LOVED it. but this year, they were STRICT. and yes, the volounteer in front was an ass. was not happy to be there. And, they weren't giving out much. my buddy demo'd all 13 games, rolled a five, and just got a bag of figs. other buddy got an 11, and they wouldn't give him anything but a new booster pack of axis/allies mini's. i wanted that Marvel Heroscape starter set, which they only gave out if you got a crit 20. i got up in the batters box, gave the sign of the cross, closed my eyes...and...
20!!!!!!!
The place went NUTS!! i was high fiving everyone i could reach. and, i swear, the guy there didn't even smile, just said, "take whatever y ou want". almost like i was TAKING IT FROM HIM! i snatched that up and ran with it. course, i went home, got my friends playing it, and two of my friends bought sets too. sadly, they're not supporting it anymore, no boosters or antyhing.
So, goes to show that a small invest in swag directly correlates to more sales. i got to try games i would not have tried ordinarily, and loved them, and got my friends to buy their product also. And, they were always the hit of the con. most popular vendors in the hall. they've gone from that, to almost EVERY person i've met talking negative about the company, for one reason or another. and who were the hits of the con? wearing t shirts, carryign bags? privateer press, fantasy flight, etc. companies that demo'd games, gave out nice swag, gave deals. not that hard to figure out. they have an advertising budget, and while the cost of games, floor space, etc, can be a little high, its nothing compared to the ads in comics, online, etc.